1. Overview
Project Introduction
HARVE FUN is designed to find people’s sense of belonging to the land. Make it easier for us to get back from the hustle and bustle of the city to the countryside, relieve the pressure of the city, and help local farmers.
OVERVIEW
My Role: The one and the only designer*
What I Did: User Interviews, Personas, Feature Prioritization, User Flows, Wireframe & UI Layouts, Branding, Illustration, Prototyping
What I Did: User Interviews, Personas, Feature Prioritization, User Flows, Wireframe & UI Layouts, Branding, Illustration, Prototyping
Project Type: Mobile App
Software: Figma, Adobe XD, Photoshop
Software: Figma, Adobe XD, Photoshop
DESIGN IDEAS
HARVE FUN is designed to find people’s sense of belonging to the land. Make it easier for us to get back from the hustle and bustle of the city to the countryside, relieve the pressure of the city, and help local farmers.
APP is a kind of light application, the main characteristics are convenience, fastness, and small capacity. Users can share a piece of land with others, and then grow crops together. They can also come to loosen the soil and water from time to time or enjoy on the day of harvest. If there is no time, the farm will also have a dedicated person to take care of it and deliver it home when it matures
Story behinds
HarveFun was originally designed for 101 farmland of the Tongzhou district in Beijing. There is an old saying in China, “Do it yourself, and make ample food and clothing.” Now the city is ablaze with lights and heavy traffic, and the air is noisy. Tall buildings spring up in unison. The crowd bustled and bustled. We cannot hold our own fruit, as the fragrance of nature is farther away.
This is a story about happiness and harvest, HARVEST is the meaning of the harvest, “HaveFun” is playing happily. Their combination is HARVEST FUN, which is to find happiness in the harvest.
As for the Chinese name, “Feng” is the meaning of harvest in Chinese, and “Fan” is the transliteration of fun. Finally, the name of the farm is HarveFun.
As for the Chinese name, “Feng” is the meaning of harvest in Chinese, and “Fan” is the transliteration of fun. Finally, the name of the farm is HarveFun.
2. Design Ideas
PRODUCT FEATURES
Customers can rent an area in the farmland through remote operation on the app, and then pick the favored vegetables they want to set in. There are numbers of custodians taking care of the plants. Besides, the app can help you observe the vegetables in time and convenient for the customers to manage the profile and adjust time taking care of vegetables and fruits. The vital features of HarveFun is the convenience and time-saving.
There are bunches of vegetables and fruits on sale abounded with the cultivating vessels. Those vessels are prepared for the one who cannot come but also have great fun in taking back home and enjoy the pleasure of harvest.
3. Research & Findings
4. Prototype
5. Visual Design
6. Hi-Fi Screens
7. What I've Learnt
Educate Clients & Advocate for Human-Centered Design
Clients have a vision. But they don't always have the UX knowledge to understand users. Sometimes their requirements conflict with users' needs. Sometimes they request add new functions without evaluation. It's our designers' roles to help them empathize with users and bridge their vision with users' needs, and get on-board with a holistic design solution.
Agile Design Process & Early Testing
While research is critical, sometimes we spent too much time and over-analyzed. The waterfall workflow made it time-consuming when we found a problem in a later stage. The design process should also be agile to adapt to the ever-changing situation. I also learnt that usability testing should happen along the process, not until the end, in order to get feedback and make adjustment early and flexibly.
Clients have a vision. But they don't always have the UX knowledge to understand users. Sometimes their requirements conflict with users' needs. Sometimes they request add new functions without evaluation. It's our designers' roles to help them empathize with users and bridge their vision with users' needs, and get on-board with a holistic design solution.
Agile Design Process & Early Testing
While research is critical, sometimes we spent too much time and over-analyzed. The waterfall workflow made it time-consuming when we found a problem in a later stage. The design process should also be agile to adapt to the ever-changing situation. I also learnt that usability testing should happen along the process, not until the end, in order to get feedback and make adjustment early and flexibly.
